Comments on: What the ‘bloody hell’ is that? http://blog.adonline.id.au/australian-tourism-ads/ Adam Dimech's blog Tue, 24 Jan 2012 06:28:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Altissima http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1968 Altissima Sat, 05 Jun 2010 05:45:19 +0000 http://blog.adonline.id.au/?p=830#comment-1968 I agree this new campaign is the lamest of the lot! But I have to admit I chuckled at the throw-away line -"it's not a bear". I agree this new campaign is the lamest of the lot! But I have to admit I chuckled at the throw-away line -”it’s not a bear”.

]]> By: Claire http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1959 Claire Thu, 03 Jun 2010 08:45:45 +0000 http://blog.adonline.id.au/?p=830#comment-1959 I actually enjoyed this ad. Sure its not a true depiction of Australia but is any advertising material a true depiction? the point of an ad is to make something appealing for its target audience and in this case I think it probably appealing to people from other countries. It contains things which people look for when travelling; pretty sunsets, open spaces,cute animals and harsh accents. Believe it or not, the Aussie accent is probably what attracts a lot of people here, its unique. This is most likely why they have decided to emphasis it. further more, I think it was clever not to film the Rowers on the Yarra in sunshine because that wouldn't be accurate of Melbourne, seeing as we have four seasons in one day and it also steers away from the "cliche" of sunny days. I must agree with Isobel, we do look a happy bunch and why wouldn't we with such a beautiful country like this around us? I actually enjoyed this ad. Sure its not a true depiction of Australia but is any advertising material a true depiction? the point of an ad is to make something appealing for its target audience and in this case I think it probably appealing to people from other countries.

It contains things which people look for when travelling; pretty sunsets, open spaces,cute animals and harsh accents. Believe it or not, the Aussie accent is probably what attracts a lot of people here, its unique. This is most likely why they have decided to emphasis it. further more, I think it was clever not to film the Rowers on the Yarra in sunshine because that wouldn’t be accurate of Melbourne, seeing as we have four seasons in one day and it also steers away from the “cliche” of sunny days.
I must agree with Isobel, we do look a happy bunch and why wouldn’t we with such a beautiful country like this around us?

]]> By: Peter http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1956 Peter Thu, 03 Jun 2010 05:45:18 +0000 http://blog.adonline.id.au/?p=830#comment-1956 It took years to lose the Barry McKenzie taint, and here we are doing it all over again. Maybe Tourism Oz thinks tourists will only visit to see the bogans, so to hell with our reputation. And it isn't only the weather that's dodgy on the Yarra. Those guys need some coaching! It took years to lose the Barry McKenzie taint, and here we are doing it all over again. Maybe Tourism Oz thinks tourists will only visit to see the bogans, so to hell with our reputation.

And it isn’t only the weather that’s dodgy on the Yarra. Those guys need some coaching!

]]> By: Donna http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1952 Donna Wed, 02 Jun 2010 11:21:19 +0000 http://blog.adonline.id.au/?p=830#comment-1952 I'm cringing, Adam. I watched it twice just to make sure, I mean really...hugging a platypus? But as you say, it's hard for us to judge. I've always loved the Visit Victoria ads (esp the 'It's Easy to Lose Yourself in Melbourne' with the giant balls of wool), also the Daylesford and Yarra Valley ones. The "You'll Love Every Piece of Victoria" has been around for many years and it seems quite successful. So we _can_ produce good ads! I’m cringing, Adam. I watched it twice just to make sure, I mean really…hugging a platypus? But as you say, it’s hard for us to judge.

I’ve always loved the Visit Victoria ads (esp the ‘It’s Easy to Lose Yourself in Melbourne’ with the giant balls of wool), also the Daylesford and Yarra Valley ones. The “You’ll Love Every Piece of Victoria” has been around for many years and it seems quite successful. So we _can_ produce good ads!

]]> By: isobel http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1950 isobel Wed, 02 Jun 2010 06:44:02 +0000 http://blog.adonline.id.au/?p=830#comment-1950 To try to find a positive in the commercial, we look a happy lot,really! The lady in the red dress hurrying up the stairs of our famous opera house, makes me think of Cinderella trying to reach her destination before midnight---at least the singer does not lose a slipper! Oh well maybe we will get it right one day! To try to find a positive in the commercial, we look a happy lot,really!
The lady in the red dress hurrying up the stairs of our famous opera house, makes me think of Cinderella trying to reach her destination before midnight—at least the singer does not lose a slipper! Oh well maybe we will get it right one day!

]]> By: Andrew http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1949 Andrew Wed, 02 Jun 2010 00:59:24 +0000 http://blog.adonline.id.au/?p=830#comment-1949 As you suggest, we perhaps aren't the best people to judge. What we think is cringe worthy, may well work. As you suggest, we perhaps aren’t the best people to judge. What we think is cringe worthy, may well work.

]]> By: sreychilli http://blog.adonline.id.au/australian-tourism-ads/comment-page-1/#comment-1945 sreychilli Tue, 01 Jun 2010 11:18:48 +0000 http://blog.adonline.id.au/?p=830#comment-1945 The commercial to market Australia, definitely needs improvement. The commercial to market Australia, definitely needs improvement.

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